The PR role increasingly become about managing and interpreting relationships, encouraging listening and engaging dialogue in order to build, protect and maintain reputations, therefore we need to be more responsively. Next to this, what is your definition of responsiveness?

Optimized press releases and related content may take days or weeks to appear in high relevant search results. Would you consider to utilize Google AdWords to get your message out? It will definitely help to spread your message out. But is it honest to you or does it sound too much like a trick? For whom is this kind of action? A marketeer, a PR pro or doesn’t it matter that much?

1. I try to be a good strategist and look at new avenues (even unprecedented) to get my company’s story or message out.

2. I have tried to develop a reputation of reliability and responsiveness in good turnaround time, even if sometimes the response is in the negative. I always try to respond and close the communication loop.

3. Employ lateral thinking and use varied, multi-level opportunities, some of which are freshly created, either in isolation or in sync with a co-worker.

read more from "MY PR MANTRAS"

and/or what should PR 2.0 be? Share your thoughts, ideas and references with us!

So welcome to this new PR 2.0 effort. What’s going to happen on this weblog? To be frankly honest. I don’t know. I just hope that some of the 300 members are willing to participate to share some thoughts about PR 2.0. What is it at this moment? What should it be?

Please feel free to contribute..Everybody is invited to be an author on this log.